Content Strategist

Operations · Hamilton Township, New Jersey
Department Operations
Employment Type Full-Time
Minimum Experience Mid-level



Rethink Creative is a boutique brand strategy and design studio that works on projects for mission-minded businesses and nonprofits. In today's age, content is king. That’s why we are looking for a Content Strategist that will help our clients & the team transform their approaches to content writing, planning and execution.




For our Clients:


  • You will ideate, create & manage all the writing for our diverse clients including their core messages, website copy, any articles & newsletters
  • You will be asked to come up with creative concepts for marketing campaigns and be responsible for writing meaningful content and social posts that will drive engagement and impact
  • You will craft and execute communication audits for clients where you will also look into the clarity of their brand’s messaging, specifically around the frameworks of Brand Personality, Voice, and Tone
  • You will analyze social media channels and their effectiveness across all channels for consistent voice and tone present on social media.


For Rethink Creative:


  • You will manage our editorial calendar to ensure timely publication, write and assign blog posts to writers, identify gaps in our content and recommend new topics
  • You will create messaging guides to use as reference and proofread and edit written pieces before publication or launch
  • You will plan, write and schedule social media posts and conduct research to understand customers’ needs
  • You will proactively monitor our web traffic and engagement (e.g. conversions and bounce rates) and then work with our creative teams to illustrate articles
  • You will follow industry-related news and generate ideas around trending topics and then write/delegate blogs about relevant markets
  • You will research, write and develop Case Studies from our Client work to be published with the help of the design team




  • You have a Bachelors in Marketing, Journalism, English, Education or relevant field
  • You have proven work experience as a Content Strategist, Content Manager or similar role
  • You have experience with content strategy, content management, or content marketing space
  • You easily adapt to the changing landscape and are excited to find creative solutions to challenging problems
  • Experience in project management is a plus
  • You have some knowledge of content management systems, like WordPress
  • You have experience using social media for business
  • You have solid writing and editing skills in English & time-management skills
  • You have a basic understanding of HTML and web publishing
  • You have familiarity with SEO guidelines and keyword research tools (e.g. Google Keyword Planner)

Thank You

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  • Location
    Hamilton Township, New Jersey
  • Department
  • Employment Type
  • Minimum Experience