Brand Strategist

Strategy Team · Hamilton Township, New Jersey
Department Strategy Team
Employment Type Full-Time
Minimum Experience Mid-level




Rethink Creative is a boutique brand strategy and design studio that works with mission-minded businesses and nonprofits. Rethink Creative is looking for a Brand Strategist to be the day-to-day lead on strategic work streams across client accounts and new business efforts. The Brand Strategist will be responsible for driving high quality, high performing, engaging and innovative work for clients, while also contributing to overall agency thought leadership. This position requires a strong collaborator who can work closely with all clients and rethink creative teams. 


  • You will lead brand development, brand positioning, brand architecture, messaging, consulting, analysis and research for clients
  • You will use your proven track record to lead successful brand engagements and deliver strategic solutions 
  • You will use qualitative and quantitative data analysis and uncover insights as well as opportunity for organizational or business growth
  • You will expand the capabilities beyond traditional branding to develop campaigns and creative/digital product development
  • You will interface with both day-to-day clients and senior business executives to drive strategic decisions around key project milestones
  • You will use your strong presentation and storytelling skills in client kick-off meetings and strategy workshops 
  • You will be focused on promoting continual optimization and actively contribute to a culture of innovation, excellence, and accountability
  • You will conduct targeted research into brand, competitive, or business whitespace through reviewing of secondary and primary sources
  • You will be both independently responsible and highly collaborative and manage your time by coordinating multiple projects and deadlines simultaneously
  • You will structure and lead creative brainstorms in order to ensure adherence to overall strategy; driving key decisions and communicating results to broader project team
  • You will lead strategy for a given client engagement and present findings to client stakeholders
  • You are excited to raise the bar at Rethink Creative in brand, design, culture, creative and collective impact


  • You have a Bachelor Degree in Marketing, an MBA or relevant field
  • You have experience with B2B & B2C clients, in the non-profit & business arena
  • You have work experience as a Brand Strategist or similar role in Marketing or consulting
  • You have a direct portfolio of brand-building projects - a plus
  • You have excellent communication and writing skills and have a full understanding of the marketing mix
  • You have experience developing marketing strategies based on market segmentation and market research
  • You are data-driven in your thinking and lead with creative and new ideas 
  • You will commit to understanding our clients and their audience(s)—both functional and emotional needs
  • You will travel on occasion for client meetings, workshops, company retreats, celebrations and conferences

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  • Location
    Hamilton Township, New Jersey
  • Department
    Strategy Team
  • Employment Type
  • Minimum Experience